A Solution for "Sensitive Ears"

Up to 50% of American Women experience an adverse reaction
to fashion jewelry. A Massachusetts firm offers relief.

PEMBROKE, MA (May 1994)-I found out about "Sensitive Ears" the hard way. I bought Teresa (then my Fiancée, now my wife) a beautiful earring and chain set. She became teary eyed when she opened it, and said "Honey it's beautiful but I can't wear it." She then explained that she developed a severe itch and rash after wearing anything but 24K Gold.

Teresa is by no means alone. In fact, what's an inconvenience for Teresa is an outright health hazard to others. Up to half of all women suffer, to some degree, from Contact Dermatitis-an allergic reaction to the nickel used in the manufacture of most fashion jewelry. Denise Berger of New York City says that "earrings would not only give me a case of contact dermatitis, but would swell my lymph nodes behind my ears to the point where my whole chin would become swollen and very painful." Dare Bailey of Lexington, North Carolina lived with "twenty plus years of itching, burning, swelling, and scaling." In the worst cases, bleeding and even infection occurs. According to Dr. Alexander Fisher , a practicing Dermatologist and author of Contact Dermatitis, "metal allergies can become active in a person following the trauma to the skin such as the ear piercing process." He strongly recommends that ears be pierced "only with a stainless surgical needle", and that "only earrings with pure stainless steel be worn."

Under the trade name of "Simply Whispers", Roman Research of Pembroke, MA markets a line of "Nickel-Safe" earrings for dermatitis sufferers. According to Roman President Sharon Ryan, "most earrings that claim to be hypoallergenic merely use stainless steel posts. The ear still comes in contact with enough nickel to cause a reaction. Simply Whispers contain only Surgical Grade Stainless Steel, 24K Gold Electroplate, and safe enamels-in other words, we create a product that is totally nickel-safe." Vice President Dale Southworth adds, "when ear piercing as a fashion statement took off in the late 70's, we were the first to see both the problem and the solution."

A catalog and free introductory pair of Simply Whispers earrings can be obtained by calling 1-800-451-5700, or by writing to: Roman Research, c/o Simply Whispers, 33 Riverside Drive, Pembroke MA 02359-1910.


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